• Lotus Is Amping Up Their Game

    All Photos Courtesy of Lotus Cars

    For years, British carmaker Lotus has been just on the brink of bankruptcy. The small sports car line has been struggling financially for many years - even since the 80s - and continues to thwart off rumors of possibly liquidation. Some publications were even predicting their demise by 2015, but that is clearly the last thing on the minds of the big heads at Lotus and they made that clear at the Geneva Motor Show.

    Instead of running away with their tails between their legs like a lost whimpering puppy, Lotus showed up with their A-game. After what could be called a successful year with a sales growth of 50 percent compared to the previous year, Lotus wanted to keep the momentum going. They premiered the Lotus Evora 400 in all of it's spectacular beauty.

    The 400 in Evora 400 stands for the 400 horsepower this sleek sports car kicks out of the 3.5 liter V6 engine. The car is lightweight - weighing in at about 3119 pounds with an aluminum chassis - and is meant to go fast. It goes from 0-60 miles per hour in just 4.1 seconds and tops out at 186 miles per hour. Torque measures in at 302 foot-pounds to get the gears going. The impressive performance specifications are just part of it.

    In order to ramp up their US sales, Lotus offers a lot more bells and whistles than usual. The car features a 2+2 seat configuration with Isofix in the rear. There's a reverse camera and rear parking sensor so you don't scuff the pretty paint job. Then while you're cruising down the road you can enjoy the Alpine 5 speaker system with integrated Sub-Woofer and full satellite navigation. Believe it or not, the car even has air conditioning, which is atypical in high end sports cars to cut back on the weight.

    If you're interested in the car (and improving Lotus's bottom line) you can pre-order your Evora 400 starting now, though no price has been established yet.

    Do you think the new whip will catapult Lotus's sales or do they need more drastic measures?
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